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Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection.〔Kohli, C., & LaBahn, D.W. (1997). ''Observations: Creating effective brand names: a study of the naming process.'' Journal of Advertising Research, 37.〕 ==Principles== A key ingredient in launching a successful company is the selection of its name.〔Fred Barrett, "Names That Sell: How to create Great Names for Your Company, Product, or Service", 1995〕 Product names that are considered generally sound have several qualities in common. *They strategically distinguish the product from its competitors by conveying its unique positioning *They hold appeal for the product’s target audience *They imply or evoke a salient brand attribute, quality or benefit. *They are available for legal protection and "trademark". *They allow companies to bond with their customers to create loyalty. *They have a symbolic association that fortifies the image of a company or a product to the consumers. *They help motivate customers to buy the product. *They can be legally acquired and developed. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Product naming」の詳細全文を読む スポンサード リンク
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